Strategic Campaigns
Ciari Guitars — Product Launch Campaign
Creative direction + full-scale video rollout for the Signature Series guitar launch
- 10M+ total impressions across Instagram, YouTube, Facebook & TikTok, and Threads for a 2-week Steve Stevens Signature series campaign, growing the YouTube Channel from 2.4K to 7.9K in one month
- 10M impressions on a single YouTube Short, 12M from the entire Steve Stevens signature series campaign
- 2.8M TikTok views on a single post during the brand account’s first week live
Microsoft — Partner Community Growth
Strategic content planning and AI workflow integration for Microsoft’s partner ecosystem
- Scaled LinkedIn group by 1,200+ members
- Boosted post engagement 100x through targeted series + content rhythm
- Reduced content turnaround time by 70% using AI tools (ChatGPT, Copilot)
Microsoft — Executive Social Strategy
Social strategy and voice development for 8 CVP-level Microsoft executives
- Managed all content across LinkedIn and executive initiatives
- Achieved consistent 3–5% monthly follower growth per leader
- Focused on engagement, credibility, and thought leadership
Copywriting & Localization
Visual Storytelling
Director Editor Showreel
Brand + Executive Voice
Tools & Technical Proficiency
Video Production & Design
Adobe Premiere, Final Cut Pro, DaVinci Resolve, Lightroom, Photoshop, Clipchamp, Logic, Canva
Social Media & Marketing
Sprinklr, Sales Navigator, Planoly, Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Bluesky, Threads
Analytics & Productivity
Metricool, Excel, PowerPoint, Google Sheets, WordPress, SharePoint, Microsoft Teams, Outlook, Google Docs, Vimeo, Loop
AI Integration
ChatGPT, Microsoft Copilot – used for content generation, efficiency tracking, and workflow automation
Sailor Parish 